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6 Tips To Prevent Identity Theft

The best way to prevent fraud is to stay informed, aware, and on top of your finances.

The nature of fraud is to deceive, so it's often difficult to recognize when you've gotten involved in a fraudulent situation. Unfortunately, getting out of the resulting mess can be made more difficult by the false, missing, or misleading paper trails that fraud may leave in its wake.


If you have to give out your name, credit card number, or Social Security number (or you've had them stolen), others can use that information to assume your identity, spend your money, or make you liable for debts or charges. Unfortunately, almost 18% of Americans have been subject to ATM, debit, or credit card fraud, according to The Pew Research Center.

With credit cards in particular, your cash liability is limited and relatively easy to resolve. For instance, both Visa and Mastercard have created zero-liability policies, so you're protected in cases of identity theft. But your creditors may assume you are at fault for unpaid bills until you can prove otherwise. That takes time, as does straightening out the records. And you may have to reestablish downgraded credit ratings.

To prevent all of that, keep these 6 useful tips in mind:

  1. Be very cautious about giving people—even friends—your key numbers and information, since they might be less careful than you.
  2. Don't make theft easy—choose unique PINs, and avoid using your Social Security or other easily identifiable number combinations. For example, don't use birthdays or dates that someone could easily try based off having some of your personal information.
  3. Don't write PINs on cards or keep them in your wallet.
  4. Check your credit card bills carefully to be sure you authorized all of the charges.
  5. If you do lose your cards or codes, make sure you have a list of the relevant numbers in a secure place, along with ways to invalidate missing cards, passwords, and other important information. Need help? Use our Security Center.
  6. Written or printed records or notes can be found by anyone, so make sure you tear up receipts before you throw them away.

Internet Fraud

Complaints of online fraud have been on the rise for several years. But you can escape the fraud trap by being clear about who you're working with, what you're being offered, and when and how you can get out of any quick commitments. Hard sells that demand instant action or payment should be treated with caution. 

One way to ensure your safety is to evaluate any online pitches very carefully. If something seems too good to be true, it may very well be.


You're probably familiar with phone calls offering you free trips, discounted magazine subscriptions, and other special offers. These calls are the most common form of telemarketing, and they're extremely common in the US. Many telemarketing calls are completely legitimate. But according to the National Consumers League, at least 92% of Americans have received a fraudulent telemarketing call—and older women are often the targets.

illustration telephone ringing with "great offer"

How do you avoid illegal telemarketing schemes? First, try to deal only with companies you're familiar with or have done business with in the past. If you get a call from a company you don't know, ask them to send you information in the mail regarding their products or the specific offer. Before you agree to buy anything over the phone, it's a good idea to have the offer in writing.

And, perhaps most importantly, experts advise that you don't give out the following information over the phone to anyone except companies you trust, and only for necessary transactions:

    • Bank account information
    • Credit card numbers
    • Social Security number

If you receive a telemarketing call that you suspect is fraudulent, you can report it to the Federal Trade Commission (FTC) by filing a consumer complaint form. For more information, you can call the FTC at 1-877-FTC-HELP.

Your Financial Adviser

Most financial advisers want to help you achieve your goals and are willing to answer any questions you have about their advice. But some advisers may be impatient, pressuring, or simply dishonest. It's possible that they can work against you by:

  • Not executing transactions you specifically request
  • Trading to increase their commissions but not your investment portfolio growth
  • Making impossible promises or giving you misleading information

The best defense is to keep close tabs on your accounts to be sure you've authorized every transaction. If you have a complaint, spell it out in writing, first to your adviser and perhaps your adviser's supervisor. And always keep a copy.

Next Steps

If you want to learn more about fraud and how it can affect your financial security, check out the National Consumer League’s Fraud Information Center's website at Also, visit our Security Center to find numbers, security tips and related blogs on keeping your information safe.

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